Bhagyajit Singh Rekhi on India's Retail Future: Why Online and Offline Retail Must Work Together

Bhagyajit Singh Rekhi on India's Retail Future: Why Online and Offline Retail Must Work Together

Sep 02, 2026

New Delhi [India], September 2: The retail market in India is undergoing structural change, but it's not on the path that many foresaw. E-commerce, quick commerce, and digital payments have revolutionized how consumers are finding, shopping, comparing products, brick-and-mortar stores are continuing to grow in numbers in cities and new markets. What's interesting is that consumers are no longer channel loyal. A customer may see a brand on social media, search for it on the internet, go into a shop to try it out, and finally finish the transaction using an app. Retail is transitioning from a debate between online and offline to a more integrated, multi-channel environment with multiple channels and different uses.